Description

OPEN CASTING: YOUR WAY INTO THE FASHION INDUSTRY IN ASIA (CHINA AND HONG KONG)

(OPEN CASTING: YOUR PATH TO THE FASHION INDUSTRY OF ASIA)

Global Talent Search: Season 2025-2026

Modeling Agency announces the launch of a large-scale scouting campaign. We are looking for new faces and experienced professionals to work in the most prestigious and high-paying markets in Asia.

This season we are significantly expanding the geography of our contracts. The main focus is on Mainland China (Shanghai, Hangzhou, Guangzhou, Shenzhen) and Hong Kong - Asia's fashion capital, where East and West meet.

This document is not just a casting announcement. It is a detailed guide to your future career. If you dream of international contracts, magazine covers and financial independence, read the information below carefully.

CHAPTER 1: THE ASIAN MARKET - THE EPICENTER OF GLOBAL FASHION

Why does everyone aspire to Asia? The answer is simple: there is money, volumes and prospects here.

While the European market is becoming more conservative and closed, Asia is booming. China is the world leader in e-commerce. Hong Kong is luxury, style and a gateway to international business.

We offer two types of contracts:

1. Direct Booking: For top models with a strong beech. You fly for a specific job or campaign.

2. On Stay: The most popular format. You fly in for a period of 3 months or more, attend auditions, build up your portfolio and client base.

CHAPTER 2: GEOGRAPHY OF WORK - WHERE WILL YOU LIVE AND WORK?

We assign models to cities based on their type. Understanding the specifics of each city is the key to success.

1. Hong Kong - Asia's New York

It's a special market. It is different from mainland China.

• Specifics: It requires a high level of professionalism, perfect English (desirable) and an «expensive» type. Hong Kong is editorial, campaigns for luxury brands, shoots for Tatler, Vogue HK, Elle HK.

• Type: High Fashion, Edgy, Strong Commercial. Charisma, personality, confidence are loved here.

• Terms and Conditions: High standard of living, incredible architecture, subtropical climate.

2. Shanghai - The Capital of Style

The most Europeanized city in mainland China.

• Specifics: A mix of high fashion and commerce. This is where the major fashion weeks take place.

• Type: Versatile models that can work both on the runway and in the catalog.

3. Hangzhou - Kingdom of E-commerce

Alibaba Headquarters (Taobao, Tmall).

• Specifics: Huge amount of shoots for online stores. It's a fast-paced job. It's a gold mine for commercial models.

• Type: Mignon (cute), Baby Face, classic beauty.

4. Shenzhen & Guangzhou (Shenzhen & Guangzhou)

Southern metropolitan areas, centers of apparel manufacturing.

• Specifics: Mass market, catalogs, lookbooks. Work all year round thanks to the warm climate.

CHAPTER 3: MODEL CATEGORIES (FULL CLASSIFICATION)

We are looking for talent in all segments. The Asian market is unique in that there are jobs for many different types of people if you are a professional.

CATEGORY A: HIGH FASHION & RUNWAY (CATWALK & HIGH FASHION)

For those born to shine on covers and shows.

Requirements:

• Girls: Height 176-181 cm. Parameters close to 80-60-89.

• Guys: Height 186-190 cm. Dry, wiry build.

• Face: Interesting, memorable features. Strange face, large ears, diastema, albinos, redheads, freckles are valued.

• Locations: Priority Shanghai, Hong Kong.

Objectives: Fashion Week shows, shoots for international magazines, image shoots for designer brands. It's about building a reputation and creating a «strong» beech.

CATEGORY B: COMMERCIAL ART

The most in-demand category. Non-stop work.

Requirements:

• Girls: Height 163-174 cm. Proportional figure.

• Guys: Height 180-185 cm.

• Face: «Baby Face» (doll face), big eyes, plump lips, cute smile, healthy skin. The type of «neighborhood girl» or «girlfriend».

• Locations: Hangzhou, Guangzhou, Shenzhen.

Objectives: Shooting for Taobao, Tmall, JD.com, TikTok (Douyin). Feature: you need to be able to pose very quickly (up to 150 poses in 5 minutes). It is hard physical labor, but it is the highest paid.

CATEGORY C: LINGERIE & BODY (LINGERIE MODEL)

Body Aesthetics and Confidence.

Requirements:

• Age: Strictly 18+.

• Figure: Feminine shapes, beautiful breasts (B-C cup), pronounced waist, beautiful hips, smooth legs.

• Leather: Absence of scars, bruises, tattoos on large areas of the body.

• Important: In Hong Kong, a more athletic, «fitness» type of lingerie model (like Victoria's Secret) is valued. In mainland China, a softer, more delicate look is popular, as well as the push-up effect.

CATEGORY D: PLUS-SIZE MODELS

A trend gaining momentum.

China's market is rapidly opening up to Plus-Size models. Requirements:

• Clothing size: 48-54 (European L-XXL).

• Height: from 170 cm.

• Figure: Hourglass proportions, toned body, well-groomed face with a clear oval.

• Locations: Guangzhou (a manufacturing center for oversized clothing).

CATEGORY E: KIDS & TEENS

Little Professionals.

We're looking for:

• Mixed-blood (Eurasian) children are in incredible demand.

• European children with blond hair and blue eyes.

• Age: 3 to 14 years old.

Terms and Conditions: Work only in the presence of parents. We help with visa arrangements for the chaperone. Filming usually takes place on weekends or vacations so as not to interfere with school.

CATEGORY F: MATURE MODELS

The beauty of maturity.

Description: For advertising real estate, insurance, medical, premium home products. Requirements:

• Men and women 35-65 years old.

• Noble appearance, gray hair (well-groomed), trim figure, good posture.

• The «Successful Businessman», «Happy Grandmother/Grandfather» type.

CATEGORY G: PARTS MODELS

The art of the detail.

If you are not the right height but have graceful hands or hair, this is your chance.

• Hand Model: Long fingers, perfect nail plate. Advertising jewelry, watches, cosmetics, electronics.

• Leg Model: Dainty ankles, smooth skin. Advertisements for shoes, pantyhose.

• Hair Model: Thick, healthy hair. Care product advertisements.

CHAPTER 4: THE SELECTION PROCESS - HOW DO YOU BECOME PART OF THE TEAM?

We are very careful in our selection process. Competition is high and we need the best.

STEP 1: APPLICATION SUBMISSION

You will need to prepare a package of materials. Poor quality photos will not be considered.

1. Snaps/Polaroids - Most important! This is your «passport» to the world of modeling.

• Clothing: Black swimsuit (separate) for girls, black swimming trunks for guys. Heeled shoes (girls).

• Light: Natural, daylight, from the window.

• Makeup: Completely absent. Clean face.

• Angles: Fas, profile (left/right), 3/4, back, portrait (with and without smile).

• Arms: Dropped along the body, relaxed.

2. Introduction Video

• A short video (30-60 sec) in English.

• Script: «Hi, my name is... I am ... years old. My height is... I am from...».

• Show your profiles, your hands, your smile.

• Make a walkthrough (defile) from and to the camera.

3. Portfolio (if available)

• Collect 10-15 of your best shots. We don't need quantity, we need quality and variety of emotions.

STAGE 2: ONLINE INTERVIEW

If your materials pass the initial screening, a manager will contact you for a video call. We will assess your English level, real-time skin condition and your motivation.

STEP 3: SIGNING THE CONTRACT

We sign a parent agreement (if you do not have an agency) or a contract for a specific trip. We explain all the terms and conditions: agency interest, pocket money, living conditions.

CHAPTER 5: LIFE AS A MODEL IN CHINA AND HONG KONG

What's in store for you once you arrive?

1. Apartments: The agency provides accommodation. These are large apartments in good neighborhoods, equipped with everything you need (Wi-Fi, washing machine, kitchen). You will live with other models (usually 2 people per room). It's fun and helps you not to feel lonely.

2. transportation and logistics:

• In Hong Kong: Perfect subway system (MTR), buses, cabs. The city is very compact and convenient.

• In China: Ubiquitous cab apps (Didi), high-speed trains. The agency often provides a driver to travel to shoots in remote areas.

3. safety: China and Hong Kong are some of the safest places in the world. You can safely walk the streets at any time of day or night. Street crime is virtually non-existent.

4. technology: Be prepared for the fact that China has «its own internet». Google, Instagram, WhatsApp work only via VPN. For life, you will need local apps: WeChat (for communication and payment) and Alipay. In Hong Kong, there are no such restrictions, all global services work.

CHAPTER 6: TIPS FOR SUCCESS

1. Learn English. In Hong Kong, it's mandatory. In mainland China, there are translators on shoots, but English is the language of international communication in the modeling apartment.

2. Take care of your skin and figure. In Asia, there is a cult of white, glowing skin. Tanning is not in fashion here (except for lingerie shoots in Hong Kong). Any rashes on the face can be a reason to cancel a job.

3. Be punctual. Time is money. Being five minutes late to a casting call can cost you your job.

4. Show character. Asian clients like energetic, lively models. Don't stand still at the casting. Move, smile, flirt with the camera.

5. Patience. Castings can last for hours. Be prepared to wait your turn.

CHAPTER 7: FINANCIAL OUTLOOK

Modeling in Asia is an opportunity to make money.

• Commercial models in season (October-January, March-June) can earn very serious sums working every day.

• Fashion models get high fees for shows and campaigns, plus they get an invaluable image that then works for them in Europe and the US.

Payment System: Usually the work is based on a guarantee or percentage system. The agency advances the flight, visa and accommodation. These expenses («minus») are covered from the first earnings. Anything earned on top is your net profit.

CONCLUSION: YOUR TIME HAS COME

The world of fashion is tough but fair. It rewards those who are not afraid to take risks and work on themselves.

A trip to Asia is a school of life. You will come back a different person: more confident, independent, with international experience and friends all over the world. And for many, it becomes the beginning of a long and successful career, a move to other countries and a complete lifestyle change.

It doesn't matter if you are from a small town or a capital city. It doesn't matter if you have experience or not. If you feel you have potential, go for it.

We are waiting for your applications. Discover the incredible world of Asia!

Technical requirements for submitting an application:

• The subject line of the email should contain: First Name Last Name / Height / Age / City of residence.

• Attach photos (not links, but files).

• The size of the letter is no more than 20 MB.

(End of text)